Heineken Experience

Heineken Experience

Heineken Experience is an interactive tour around the original Heineken brewery, where visitors will discover the history and evolution of this world-famous beer. 

The Heineken Experience takes place in the company’s first brewery, built in 1867 in the center of Amsterdam.

In this unique location you will discover the beer’s brewing process and how the Heineken business and family has evolved.

Discovering Heineken

Although the brewery-museum has been practically completely renovated, each room of the old building maintains its essence. The museum has even kept the enormous ancient boiler used during the brewing process.

During the 1,5-hour guided tour visitors will feel the various ingredients used in the beer process, as well as follow each of the beer bottles’ steps until they are ready to be sold during an interesting 4D tour.

Once you discover everything there is to know about Heineken’s heritage and distillation process, you can enjoy up to two Heineken beers included in the experience.

For beer fans

The Heineken Experience is quite fun if you enjoy this alcoholic beverage and want to learn more about the world of beer or publicity. If this isn’t your case, we recommend visiting other top attractions in Amsterdam.


Open every day of the year. 
Monday to Thursday: 10:30am - 7:30pm (last admission 5:30pm)
Friday to Sunday: 10:30am - 9pm (last admission 7pm)
24, 31 December: 10:30am until 4pm (last admission 2pm)


Adults: 21 (US$ 22.60)
Youth (aged 12-17): 14.50 (US$ 15.60)
Youth (under 11): free admission
I Amsterdam Card: 25% discount 

Heineken Experience Ticket 23 (US$ 24.70)


Tram: lines 7, 10, 16, 24, 25, 78. 

Nearby places

Rijksmuseum (492 m) Museum Van Loon (630 m) Van Gogh Museum (720 m) Leidseplein (908 m) Flower Market in Amsterdam (964 m)