Heineken Experience

The Heineken Experience takes place in the company’s first brewery, built in 1867 in the center of Amsterdam.

In this unique location, you'll discover the beer’s brewing process and how the Heineken business and family has evolved.

Discovering Heineken

Although the brewery-museum has been practically completely renovated, each room of the old building maintains its essence. The museum has even kept the enormous ancient boiler used during the brewing process.

During the 1.5-hour guided tour, visitors will get to touch the various ingredients used in the beer process, as well as follow each of the beer bottles’ steps until they are ready to be sold during an interesting 4D tour.

Once you discover everything there is to know about Heineken’s heritage and distillation process, you can enjoy up to two Heineken beers included in the experience.

For Beer Fans

The Heineken Experience is quite fun if you enjoy this alcoholic beverage and want to learn more about the world of beer or publicity.

If you're planning to visit, we recommend booking your tickets online to get a discount. You can also combine the activity with another of the city's main attractions, like a boat trip along Amsterdam's canals:

• Heineken Experience & Canal Boat Trip