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Heineken Experience Ticket
8.80 / 10
It is good and has parts that are very cool, but if you do not know a little English you do not find out anything, the audio guide of the application tells you a bit of the story but it does not help you 100 percent to continue the visit
8 Rocio
  • -14%
  • Only Ticket

We currently don’t have any scheduled dates for this activity.

Amsterdam's first Heineken brewery traces back the history of this popular Dutch beer brand. To finish off your museum visit, you'll also enjoy two Heineken beers!

What is the Heineken Experience?

Formerly the first built Heineken brewery, producing the Netherlands' most popular pale lager, the brewery itself stopped production in 1988, when the plant moved to a more modern space in the outskirts of the city.

Nowaways, the original brewery has been transformed into an interactive museum sharing the Heineken story. During your visit, you can download a mobile app which an audioguide, through which you'll learn about the Dutch company's heritage, and the changes and innovations it has introduced throughout history. You'll also discover interesting facts about the different processes of beer production.

To top off your tour around the museum, you’ll enjoy two Heinekens - the finishing touch on an unmissable visit!

Where do I collect my tickets?

Once you’ve booked your visit, you should present your voucher at the entrance to the Heineken Experience, located at 78 Stadhouderskade.

Opening times

The Heineken Experience has the following opening times:

  • Monday to Thursday: from 10:30am to 7:30pm (last entrance 5:30pm).
  • Friday to Sunday and every day in July and August: from 10:30am to 9pm (last entrance 7pm).
  • Every day between 24th and 31st December (except 25th December): from 10:30am to 4pm (last entrance 2pm).

When you make your booking, you should select the date and time of your visit (in 15 minute time slots).

Children under 18

Beer will only be served to adults over the age of 18.

Covid-19 Measures

All of our providers comply with local legislation and applicable health recommendations regarding protective material and safety to help avoid the spread of Covid-19.


Adults Children between 12 and 17 years old Children under 12 years old
Heineken Experience Ticket
US$ 24.70 US$ 21.10
US$ 17.10

Heineken Experience Ticket

  • Adults

    US$ 24.70 US$ 21.10
  • Children between 12 and 17 years old

    US$ 17.10
  • Children under 12 years old


More Information


Fast track ticket for the Heineken Experience.

Mobile app with audioguide in English and 8 other languages.

Tasting of 2 Heineken beers (only for adults over 18 years old).

15% discount on the official ticket price.

When to book?

Book as soon as possible to guarantee availability, especially during public holidays and festivities.

Bookings are permitted up until 10 hours before the activity as long as there are still places.

Digital voucher

We will send you a voucher that you can show on your phone to take part in the activity.

Frequently asked questions

  • Q - How to book?

    A - To reserve the activity, choose the date and complete the form on this page. You will receive your confirmation immediately.

If you still have more questions, check out our section on frequently asked questions. If you need help to book an activity or have any enquiries, please contact us.


Yes (most areas are accessible).

US$ 24.70
US$ 21.10
No hidden fees or surcharges

We currently don’t have any scheduled dates for this activity.


Not refundable. This activity does not permit modifications nor cancelations.

Meeting point

Stadhouderskade 78