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Heineken Experience Ticket
211 reviews | 2,816 travellers
It is good and has parts that are very cool, but if you do not know a little English you do not find out anything, the audio guide of the application tells you a bit of the story but it does not help you 100 percent to continue the visit
8 Rocio
No hidden fees or surcharges
See availability

We currently don’t have any scheduled dates for this activity.

Amsterdam's first Heineken brewery traces back the history of this popular Dutch beer brand. To finish off your museum visit, you'll also enjoy two Heineken beers!

Tasting a couple of refreshing Heinekens
Heineken has many different beers on offer
Learning about the brewery process
Inside the Heineken Experience
Enjoying the Heineken Experience
Inside the Heineken Experience
Heineken Experience

What is the Heineken Experience?

Formerly the first built Heineken brewery, producing the Netherlands' most popular pale lager, the brewery itself stopped production in 1988, when the plant moved to a more modern space in the outskirts of the city.

Nowaways, the original brewery has been transformed into an interactive museum sharing the Heineken story. During your visit, you can download a mobile app which an audioguide, through which you'll learn about the Dutch company's heritage, and the changes and innovations it has introduced throughout history. You'll also discover interesting facts about the different processes of beer production.

To top off your tour around the museum, you’ll enjoy two Heinekens - the finishing touch on an unmissable visit!

Where do I collect my tickets?

Once you’ve booked your visit, you should present your voucher at the entrance to the Heineken Experience, located at 78 Stadhouderskade.

Opening times

The Heineken Experience has the following opening times:

  • Monday to Thursday: from 10:30am to 7:30pm (last entrance 5:30pm).
  • Friday to Sunday and every day in July and August: from 10:30am to 9pm (last entrance 7pm).
  • Every day between 24th and 31st December (except 25th December): from 10:30am to 4pm (last entrance 2pm).

When you make your booking, you should select the date and time of your visit (in 15 minute time slots).

Children under 18

Beer will only be served to adults over the age of 18.

View complete description


Adults Children between 12 and 17 years old Children under 12 years old
Heineken Experience Ticket

Heineken Experience Ticket

  • Adults

  • Children between 12 and 17 years old

  • Children under 12 years old


More Information

Covid-19 Measures

It is compulsory to present a Covid vaccination certificate, a negative PCR test or antigen test taken up to 48 hours before the activity.


Fast track ticket for the Heineken Experience.

Mobile app with audioguide in English and 8 other languages.

Tasting of 2 Heineken beers (only for adults over 18 years old).

When to book?

You can book up until 10 hours before the activity as long as there are still places. Book now to guarantee your spot.

Type of voucher

Electronic. Show the voucher on your phone.


Most areas are accessible.


All services published on Civitatis are carried out in accordance with our Sustainability Code.

No printing of documentation required.


Not permitted.

Frequently asked questions

  • Q - How to book?

    A - To reserve the activity, choose the date and complete the form on this page. You will receive your confirmation immediately.

If you have any other questions please contact us.

No hidden fees or surcharges

We currently don’t have any scheduled dates for this activity.


Not refundable. This activity does not permit modifications nor cancelations.

Meeting point

Stadhouderskade 78